How To Create A Bond With The Community And Your Business
The community around where your business operates is very vital. The success or failure of this company is depended on the community goodwill. There can be significant negative effect on any unpleasant reaction from the public concerning the business. There is no business that can grow in a unfriendly environment. You need to be in good terms with them at all times. There are a number of ways that your company can improve and ensure good relations with the community.
The first thing is you need to empower people in the community. You can assign some of this services to the locals. It will make them feel that they are part of the company. It installs a need to rake care of the company. It will create an initiative in them to create a good environment for you to function in. They become your informant which is advantageous to the business.
Sponsorships are great to win the community’s trust. This method will great more value to the community. You can sponsor children’s education where people nominate students who need this help. You can also pick the best students in their exams and sponsor them to the next education levels. Another sponsorship can be through co curricular activities like sports. You sponsor sporting events, you can sponsor community events like church fundraising functions.
You can form collaborations with other companies can offer charity to this community. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. You should try to do something significant for them after a number of years. It keeps making your impact fresh each time in their minds. Being close with leaders in this locality is vital. People follow their leaders and listen to them, use these leaders to form relationships with the community. Both the elected and non elected leaders must be consulted.
In any environment communication is very vital. You must create a very good communication channel between you and the community. Select a number of representatives who will be your contact people to the community.Hold public participation to projects that will have direct impact on the community. This communication shows empathy which will be of help to the company.Every business should try and start developing community relations as early as you can. It would be easy forming bond with them when you show that you care from the start. Developing this bond later will be very difficult.